Cookie Policy

Last updated: August 2026

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you interact with the site.

2. Cookies We Use

Essential Cookies

Currently, our website does not use essential cookies. The waitlist form does not require cookies to function.

Analytics Cookies

We use the following analytics services that may set cookies:

  • PostHog — We use PostHog for product analytics to understand how visitors interact with our website (page views, scroll depth, button clicks). PostHog is configured in cookieless mode where possible, falling back to cookies for session tracking.
  • Google Analytics 4 (GA4) — We use GA4 to understand traffic sources, visitor demographics, and overall website performance. GA4 sets cookies including _ga (2-year expiry) and _ga_* (2-year expiry).

Advertising Cookies

  • Meta Pixel — We use the Meta Pixel to measure the effectiveness of our Instagram and Facebook advertising. The Meta Pixel may set cookies including _fbp (3-month expiry) to track conversions.

3. How to Manage Cookies

You can control cookies through your browser settings:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Manage and delete cookies

You can also opt out of specific analytics services:

Disabling cookies may affect your experience on our website, though the core functionality (waitlist signup) will continue to work.

4. Changes to This Policy

We may update this Cookie Policy as we add new features or analytics tools. Changes will be posted here with an updated date.

5. Contact

For questions about our use of cookies, contact us at privacy@thehouseofmidori.com.