Privacy Policy

Last updated: August 2026

1. Data Fiduciary

House of Midori ("we", "us", "our") is the Data Fiduciary responsible for your personal data under the Digital Personal Data Protection Act, 2023 (DPDPA).

Contact: House of Midori
Email: privacy@thehouseofmidori.com

2. Data We Collect

We collect the following categories of personal data:

  • Email address — provided when you join our waitlist
  • Device information — browser type, operating system, screen resolution (collected automatically via analytics)
  • IP address — collected automatically by our hosting providers and analytics services
  • Usage data — pages visited, scroll depth, button clicks (collected via analytics)
  • Referral data — referral codes used when joining the waitlist

3. Purpose of Processing

We process your data for the following specific purposes:

  • Waitlist management — to register your interest and notify you when we launch
  • Referral tracking — to track referrals and manage waitlist positions
  • Welcome email — to send you a confirmation after joining the waitlist
  • Analytics — to understand how visitors interact with our website and improve it
  • Advertising — to measure the effectiveness of our advertising campaigns

4. Consent

By submitting your email address to our waitlist, you provide affirmative consent for us to:

  • Store your email address and waitlist data
  • Send you a welcome email and launch notification
  • Track your referral activity

Analytics and advertising tracking operates via cookies and scripts loaded on page visit. See our Cookie Policy for details on how to opt out.

5. Consent Withdrawal

You may withdraw your consent at any time by:

Withdrawing consent is as easy as giving it. Upon withdrawal, we will delete your personal data within 30 days.

6. Your Rights (Data Principal Rights)

Under the DPDPA, you have the following rights:

  • Right to Access — request a summary of your personal data we hold
  • Right to Correction — request correction of inaccurate data
  • Right to Erasure — request deletion of your personal data
  • Right to Grievance Redressal — file a complaint with our Grievance Officer
  • Right to Nominate — nominate another person to exercise your rights in case of death or incapacity

To exercise any right, email privacy@thehouseofmidori.com.

7. Grievance Officer

Name: [Grievance Officer Name]
Email: grievance@thehouseofmidori.com

We will acknowledge your grievance within 48 hours and resolve it within one month of receipt.

8. Data Retention

  • Email & waitlist data — retained until product launch plus 12 months, or until you unsubscribe, whichever is earlier
  • Analytics data — retained as per each analytics provider's retention policy (see below)
  • Server logs — retained for 30 days

9. Third-Party Data Processors

We share your data with the following third-party processors:

International transfers: Your data may be transferred to and processed in the United States and European Union by the service providers listed above. We ensure appropriate safeguards are in place as required by applicable law.